Plans
There are three plans: Basic, Pro and Premium. This page shows what each one includes, without prices. Hover over a feature (or tap it on a phone) to see what it does and open its guide. To sign up or change plan, talk to your provider.
At a glance
Basic
Includes:
- Web app, with sign-up by form or at the till
- Points or a punch card, one of the two
- Welcome and birthday gifts (an amount or % off the bill)
- One automation: Happy Hour
- Satisfaction survey and ready-made reports
Pro
Everything in Basic, plus:
- Mobile app
- Points and punch card together, more gifts and tiers
- Three automations: Winback, Happy Hour, Increase Spend
- Campaigns by SMS, email and push notification
- Special group activation and friend referral
- Add-ons, sold separately
Premium
Everything in Pro, plus:
- Unlimited automations
- BI: your own reports
- Every add-on included, except the mobile wallet (Top-Up)
Comparison
| Features | Basic | Pro | Premium |
|---|---|---|---|
| Sign-up | |||
Sign-up Registration form The form your customers fill in to join your club, from a link or a QR code. You choose its fields. BasicIncluded ProIncluded PremiumIncluded Guide Registration form | Included | Included | Included |
Sign-up Sign-up at the till Customers can be signed up at the till, straight from your POS system. BasicIncluded ProIncluded PremiumIncluded Guide How members join | Included | Included | Included |
| Interface | |||
Interface Web app Your club's app in the browser: it opens from a link or a QR code and can be added to the phone's home screen. Members see their points, their gifts and your news there. BasicIncluded ProIncluded PremiumIncluded Guide Webapp | Included | Included | Included |
Interface Mobile app Your club's own app for iPhone and Android, with the same design as your web app. Publishing it on the App Store and Google Play is an add-on in Pro and included in Premium. BasicNot included ProIncluded PremiumIncluded | Not included | Included | Included |
| Loyalty features | |||
Loyalty features Points or punch card How members collect: points with every purchase, or stamps on a punch card (buy 8 coffees and the 9th is free). In Basic you use one of the two, not both at once. BasicOne of the twoNot both at once ProIncluded PremiumIncluded | One of the twoNot both at once | Included | Included |
Loyalty features Welcome gift An automatic gift when someone joins your club, so they come back soon. In Basic it is an amount or a percentage off the bill total, not tied to a product or a department. BasicAmount or %Off the bill total ProIncluded PremiumIncluded | Amount or %Off the bill total | Included | Included |
Loyalty features Birthday gift Members automatically get a gift on their birthday. In Basic, as with the welcome gift, it is an amount or a percentage off the bill total. BasicAmount or %Off the bill total ProIncluded PremiumIncluded | Amount or %Off the bill total | Included | Included |
Loyalty features More gifts Gifts for other moments: an anniversary, a campaign, a special customer. BasicNot included ProIncluded PremiumIncluded Guide Author a Gift | Not included | Included | Included |
Loyalty features Tiers Members move up a tier as they collect, and the app shows them how far they are from the next one. BasicNot included ProIncluded PremiumIncluded Guide Tier settings | Not included | Included | Included |
Loyalty features Marketing automations Campaigns that react to what each member does, or repeat on a schedule, without you launching them. Basic includes one, Happy Hour, without product or department scenarios. Pro includes three: Winback (brings back members who stopped coming), Happy Hour and Increase Spend (raises the average bill). BasicOneHappy Hour ProThreeWinback, Happy Hour, Increase Spend PremiumUnlimited | OneHappy Hour | ThreeWinback, Happy Hour, Increase Spend | Unlimited |
Loyalty features Satisfaction survey A ready-made survey that asks members how satisfied they are. A set of surveys on your own questions is an add-on. BasicIncluded ProIncluded PremiumIncluded Guide Smart surveys | Included | Included | Included |
Loyalty features Special group activation Tag groups such as your staff, friends and family or a mall's employees with their own activation code, and give them their own discounts or benefits. Where codes cannot be handed out, employees are verified with their company email instead. BasicNot included ProIncluded PremiumIncluded Guide Coupon codes | Not included | Included | Included |
Loyalty features Friend referral Every member gets a code to invite friends from the app. You choose who is rewarded: the friend, the inviter or both. BasicNot included ProIncluded PremiumIncluded How it is switched on: It is not switched on from your account: ask your provider. | Not included | Included | Included |
Loyalty features Data import Your existing members come over in bulk from another loyalty system or a spreadsheet. BasicIncluded ProIncluded PremiumIncluded Guide Import Members | Included | Included | Included |
| Communication campaigns | |||
Communication campaigns SMS Text messages to members from your campaigns: a gift, an offer, a reminder. In Basic, no Future Campaigns (one-off sends to a group of members). Sends are paid by use, outside the plan. BasicLimitedNo Future Campaigns ProIncluded PremiumIncluded | LimitedNo Future Campaigns | Included | Included |
Communication campaigns Email Branded emails you design block by block in a visual editor and send from your campaigns. Sends are paid by use, outside the plan. BasicNot included ProIncluded PremiumIncluded | Not included | Included | Included |
Communication campaigns Push notifications Short messages that reach your members' phones. BasicNot included ProIncluded PremiumIncluded | Not included | Included | Included |
| Data | |||
Data Ready-made reports Reports ready to run: pick one, set a few filters such as the dates, and that's it. Sales, visits, points, gifts, new members and more. BasicIncluded ProIncluded PremiumIncluded Guide Reports overview | Included | Included | Included |
Data BI When a ready-made report is not enough, build your own: pick an area (transactions, campaigns, membership), pick the fields, and save it to run again. An add-on in Pro, included in Premium. BasicNot included ProAdd-on PremiumIncluded Guide BI overview | Not included | Add-on | Included |
| Add-ons | |||
Add-ons Mobile app publishing Your web app, with the same design and features, built as an iPhone and Android app and published on the App Store and Google Play. BasicNot included ProAdd-on PremiumIncluded | Not included | Add-on | Included |
Add-ons Custom survey set Surveys built entirely on your own questions: for example one about the menu, one about a campaign and one about the service. BasicNot included ProAdd-on PremiumIncluded Guide Smart surveys | Not included | Add-on | Included |
Add-ons Physical gift card Create and manage your own physical gift cards. BasicNot included ProAdd-on PremiumIncluded | Not included | Add-on | Included |
Add-ons Point expiration Points not used within the period you set expire on their own, which encourages members to spend them. It can also end time-limited perks, such as a Gold tag, automatically. BasicNot included ProAdd-on PremiumIncluded Guide Expiration settings | Not included | Add-on | Included |
Add-ons Data Sync For businesses with their own BI systems: sends all transactions, loyalty data (points, gifts, punch cards) and communication data (SMS, email) to your own analytics tools, in bulk or per member. BasicNot included ProAdd-on PremiumIncluded | Not included | Add-on | Included |
Add-ons Smart Segmentation Groups members by how recently they came, how often they come and how much they spend (Champions, At Risk…), and tells you each one's favourite products and the location they visit most. BasicNot included ProAdd-on PremiumIncluded How it is switched on: It is not switched on from your account: ask your provider. | Not included | Add-on | Included |
Add-ons Mobile wallet Members add a payment card in the app and buy credit; when they top up, you can add a bonus on top. BasicNot included ProAdd-on PremiumAdd-on | Not included | Add-on | Add-on |
In the plans that include them, SMS and email sends are paid by use, outside the plan.
How they are switched on
These are not switched on from your account:
- Friend referral Pro, Premium: ask your provider. How it is switched on
- Smart Segmentation Pro add-on, included in Premium: ask your provider. How it is switched on
Add-ons are asked from your provider too. To sign up or change plan, talk to your provider.